The automotive industry has long been viewed as male-dominated, but get\Worth is working to change this perception. The company believes in empowering women and promoting gender equality in the car buying and selling process.
CFO Colin Morgan recognizes the significant impact that women have on the automotive industry. Women have a major influence on car purchasing decisions, with studies showing that they influence 85% of vehicle purchasing decisions and buy 65% of new vehicles.
According to a study by CDK Global and Women-Drivers.com, women’s satisfaction with their dealership experience is higher when dealing with female sales advisors. Customer experience is crucial in building successful relationships, and women consultants were rated higher in areas such as trustworthiness, respectfulness, likability, and understanding.
This highlights the importance of empowering women, particularly in front-line dealership roles. Get\Worth offers a woman-to-woman car buying experience, with equal representation of both genders in the company, including management.
The company’s new signature showroom, located in Richmond Business Park, was designed with female customers in mind. A female interior designer was contracted to create a comfortable, premium, and convenient space for customers of all genders.
Get\Worth invites women to visit their showroom, where they will feel comfortable, safe, and confident throughout their car buying, selling, or trade-in experience. Get\Worth is dedicated to promoting gender equality in the automotive industry and empowering women every step of the way.
